Product Development since 1988.
Product and non-tangible project management from creation on...
Market Research & Opportunity Assessment
Design & Color Direction
Materials and Manufacturer Sourcing (domestic and abroad)
Merchandising to the Trade, Media, and end Consumers
Content Creation for Web, PR and POP.
Brand Development
Customer Service and Sales Education about products to increase sell through.
Inventory Analysis & Projections
Wholesale and Retail experience to understand "both sides of the table"
Through discreet partnerships, Product Think Tank LLC works with clients as a member of the team to explore new product categories. We are a "behind the scenes" addition to help support business development efforts.
Please use the contact form at the bottom of this page to inquire whether our services are right for you.
Contact
➤ LOCATION
Mad River Valley
Vermont 05673
☎ CONTACT
Annemarie@ProductTT.com
(802) 498-3266
Examples of Expertise
MARKET RESEARCH
Consumer focused research that explores both the push and pull aspects of a marketplace. Exploration is not limited to a specific industry, rather, it is cross referenced to trends in others that show emerging needs and concerns.
DESIGN, Pattern & color direction
Most development has been in Consumer Soft Goods for Men, Women, Children, and Home. Design takes production issues into consideration to reduce waste and enhance the quality of end products. Hand sketching allows for speedy communication when visiting factories and computerized knit graphs reduce sampling time. Color is emotional and greatly affects the viability of an end product. Over 2 decades of experience in design, color, and pattern mean a historical perspective on what consumers have reacted well to when trends first appear in a marketplace.
OPPORTUNITY ASSESSMENT
A review of existIng inventory, products, and brand values coupled with Market Research allows insight into where growth can be obtained in order to maximize time, energy, and investment.
Marketing strategy & CREATIVE CONTENT
Copy for brand catalogs, web use, hangtags, and PR. Consistency in brand and product messages from creation through end sales. Guerilla marketing to help grow those without huge advertising budgets. Helping companies think before they spend to maximize ROI.
Business Strategy Services
This is a review of an entire organization... do the product(s) and brand values align? Are the materials supporting the products conveying the right message? Do the employees understand the company values and communicate them effectively? How can those on the front line be educated so those who communicate to consumers keep the message consistent? These are a few examples of ways that a business can increase profitability and brand enthusiasm.
SALES FORCE & CUSTOMER SERVICE TRAINING
Partnering and Supporting the Sales and Customer Service teams insures that brand and product messages stay intact throughout an organization. The "front line" needs to be as motivated as those in development. Working together insures 2 way communication to improve both ends of a process.
“Solve it. Solve it quickly, solve it right or wrong. If you solve it wrong, it will come back and slap you in the face, and then you can solve it right. Lying dead in the water and doing nothing is a comfortable alternative because it is without risk, but it is an absolutely fatal way to manage a business.
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Let's start a conversation...
Use the form below to contact us regarding your project needs. Please do not disclose any confidential information until Product Think Tank has determined there are no other clients in a category that may pose a conflict of interest. Emails and online chats are great but it's an actual conversation that will best determine if we're a good fit for you and/or your organization.