MINDFUL DESIGN & PRODUCTION PRACTICES
After over 30 years of designing for many well known brands and sourcing from near and far, Annemarie Furey has launched this line to offer beautifully crafted pieces which reflect her sewing and tailoring background and decades of relationships with apparel makers. Who makes our clothing and where it comes from matter. Just as consumers are more aware of their choices in food products, we seek to help educate them about how clothing purchases can impact social, environmental, and economic issues.
Our designs
Body Positive – we make clothes for a variety of body types.
Timeless – our designs are meant to be worn over and over again, across seasons and generations. These work especially well in a capsule wardrobe.
Gender Fluid – our shapes and colors can flatter a variety of people.We feature local models from teenagers through those in their 70’s, size XS – 2X, and a variety of backgrounds to show how varied our pieces can look.
STRONG SUPPLIER RELATIONSHIPS
We build great products with great people and source from small - mid sized family owned factories located in democracies. Just as a chef collaborates directly with suppliers in the "Farm to Table" movement, we design products collaboratively with our family owned factories. During Covid we continued to work with our factories to accept goods as they were ready, and didn't cancel any orders in process.
We've chosen to only source from democracies to avoid funding labor practices occurring in some communist countries.
*While we have decades of experience with some suppliers, we continue to search for smaller makers who would benefit from our collaborating with them.
EARTH-FRIENDLY PRACTICES
Fully Fashioned knitting means that each panel is knit to size and then linked together. Whenever possible we choose this method as it eliminates the waste created by traditional cut/sew methods.
Natural Fibers and Trims mean less use of petrochemical-based fibers. Our use of existing fibers and materials reduces the overall carbon footprint.
One of our knitters has a rainwater harvest program. They capture rainwater to use for processes, test it to be sure it's OK after use, and then it irrigates an organic fruit & vegetable farm surrounding their factory that they also manage. Images show the front of the factory with the rainwater catch, irrigation, and crops. This means that there's no waste of the water resource.
WOOL, COTTON, LINEN, CASHMERE:
Soft, Comfortable, Breathable Biodegradable & Recycleable. Colors are beautiful when natural fibers are dyed. No plastic microfiber migration* when laundred.
*to learn more about microfiber migration please visit:
VISCOSE
Not all viscose is created equal. Our viscose is sourced from a source that grows more trees than they cut, thus increasing the green cover. We think transparency about this is important so you know you're not supporting the cutting of endangered/ancient forests. We asked them for an easily understood graphic and they sent us this (they have the best score at top of chart).
Proudly located in mad river valley
